Your Listing Completeness Score can be found in the Dashboard tab of the Exchange app after you've published your listing.
With hundreds of stores successfully sold on Exchange, we've noticed elements of listings that tend to make them more successful. Adding these elements to your listing will increase your Completeness Score, which is intended to help guide you towards increasing your chances of finding a buyer more quickly.
How is the Listing Completeness Score Calculated?
There are many different factors that contribute to this score. However, increasing it can be quite easy. It will simply require some attention to detail and taking the time to create a thorough listing. While creating a complete listing with all the information that's important to buyers may seem daunting, it will prove to be worth your time. Listings with a higher score are proven to sell quicker.
Aim for at least 300 words in your description.
Buyers do read your listing's description very closely before making the decision to contact or make an offer. The description is intended for information about the story of your business, what makes it successful, and why you're selling. For other ideas, see our article on what to include in your description.
Aim for 280 words in the Why you Started Section.
This section is important because it allows buyers to get a better understanding not only about the inspiration behind your business, but it also helps them understand a bit about you as the seller. You can write about why you chose the products you're selling, what your goal was for starting the business, and a bit about the market or niche you wanted to target.
Add 3-4 sentences to all other written fields.
It may seem like there are quite a few shorter questions involved in the listing form, but each question is important to buyers. Be sure to give accurate and interesting answers to each of the following sections: Why should someone buy this business? Why are you selling this business? What future improvements can be made? What's involved in running this business?
Add links to your social media accounts.
If you're including social media account in the sale, be sure to add links to the accounts that are included. Having these links present will increase your score and could potentially increase the number of buyers who decide to contact you.
Include information about your profits.
One of the most important questions buyers will have about your business is its profitability. Whether you've been extremely profitable, or simply making a small amount each month from your sales, buyers of all skill levels want to have this information before contacting you.
In addition to this, be sure to include numbers for all of the costs involved in running your business.
Overall, improving your listing score involves more than completing each section of the listing form. What's most important is including as much information as you can and taking the time provide accurate and thorough details in each section. If you follow these tips, you'll see your score increase and inevitably, you'll begin to receive more inquiries from buyers.