Getting Started on Shopify
Congratulations! You’re now a business owner and you’re probably wondering, what’s next? We’ve highlighted some important steps along with resources to help launch your store!
Already happy with the store's set-up? Skip to Part 2: Marketing your store
In this guide:
Select a plan
Now that you’re the account owner, the next step is to log in to your account and choose a plan. The first time you log in as the new store owner, you’ll be asked to select a plan.
Check out our Pricing Page to learn which features are included in each Shopify plan.
Change your business settings
Have you purchased a US store and want to sell specifically in Asia? Or are you looking to charge customers in Euros? Whether these cases apply to you or not, it’s important to change your store settings based on where you are located and which markets you are intending to sell to.
Once you’ve logged into your admin, head over to settings, click general and complete each section: store details, store address and standards and formats. Next, you’ll want to review your tax settings. By default, you tax settings automatically update based on your location.
Head over to settings again and click taxes.
Set up payment method options and get paid!
The more payment options you offer your customer at checkout, the greater the chance that they’ll convert.
To set up your options, head over to Settings > Payment Providers. You’ll want to connect a payment gateway to accept credit cards.
If Shopify Payments is available in your country, click “complete account setup”. You may also want to set up Paypal and other options based on your customer preferences like Amazon Pay, cryptocurrency, lay-buy, or cash on delivery to name a few. It’s up to you how you’d like to accept payment in your store's checkout!
Double check your shipping settings
Shipping is an integral part of your sales so make sure to find out your supplier’s shipping method and costs. From your store admin, head over to Settings then Shipping and review what has already been set up for your shipping rates. Customize them as you see fit. For dropshipping stores using the Oberlo app, you’ll want to learn how shipping works and check if your store qualifies for ePacket delivery an affordable delivery service that promises to deliver your items between 7 - 30 business days.
Want to customize your store?
This store is yours and you will have full access to completely change it however you like. We’ve got a few resources to learn how to setup your store:
- Attend or watch one of our pre-recorded webinars on how to set up your store
- Check out our Youtube channel for quick and simple instructions
- Want to change up the home page design? Choose from over 170 theme templates from our theme store
- Download the Shopify mobile app to customize your store, fulfill orders, and manage your store on the go!
Design your store with mobile users in mind
Last year over 64% of Black Friday/Cyber Monday sales came from mobile. Before you launch your store you’ll want to preview in mobile view to make sure the experience is simple for mobile users while not compromising your brand story.
To preview in mobile view, head over to Online Store > Themes. Next click Customize and on the preview screen select the mobile icon.
If you’ve noticed your site does not work well in mobile web, choose a theme design that is mobile-first or mobile-friendly.
Create standard pages
To answer some of your customer’s most common questions and to generate trust on your store, it’s important to have some of the most common standard pages like your Contact Us page, About page, Shipping pages and Frequently Asked Questions pages. Use the About page to tell your brand story. If your supplier takes more than 2 weeks to deliver product, be honest to your customers and clearly explain your estimated shipping times on your Shipping page to prevent possible chargebacks. With your Contact Us page, include an email address and phone number to reach you. Learn how to setup your standard pages from this help article: Pages.
I need help with these steps! Do you offer support?
Our Gurus are available 24/7 via chat, email, and phone to help you launch your store! We also have some other resources to share:
- Got a question? Check out our step-by-step tutorials found at our help center
- Our forums page is where experts and merchants alike post their questions and share their tips
- Our blog topics is a great source to learn about anything! From influencer marketing to inventory management, we've got you covered!
- Ecommerce University guides: If you're new to e-commerce, check out our tools and e-booklets to get you equipped.
- Business resources offers practical insight for small businesses at any stage