Making your listing stand out is one of the easiest ways to quickly find a buyer on Exchange. An important part of your listing is the photos that you can upload to your Proof of Performance section.
Your Proof of Performance not only helps your listings stand out but also gives buyers the information that is the most important to them at a glance.
What to upload as Proof of Performance
Sellers who upload 3-4 images minimum to their listing have a much greater chance of receiving contacts from buyers. If you need help deciding what types of images you should upload, here's what we recommend.
- A screenshot of your Facebook ads manager.
Buyers want to know more information about your ad spend, the number of campaigns you run, conversion rates, cost per click, and so on. Facebook's Ad Manager offers great insight into how your store is performing.
Uploading a photo of these stats will greatly compliment the revenue data that is automatically added to your listing.
- Google Analytics reports.
Have an interesting Google analytics report that you'd like to show off in your listing? Take a screenshot and upload it to your listing's proof of performance. Some examples of reports that buyers will find valuable before deciding to contact you are: your purchase funnels, conversion rates, traffic over time.
Uploading information from Google Analytics can help validate your store's performance in the mind of a buyer.
- Reports from Shopify.
There are many valuable reports in the Analytics tab of your Shopify admin. While Exchange automatically pulls your store's lifetime revenue and traffic information, there are other reports that will make your listing appear much more appealing to buyers.
Some ideas are your average order value, rates of returning customers, conversion rates, total orders report, and whichever other reports you feel could make your listing stand out.
- Social media insights.
Both Instagram and Facebook have easy to access reports that show valuable information about your followers. Try uploading a screenshot of the engagement rate on your social pages, the demographics of your followers, and the reach of your social media content.
- Other ideas.
The best approach to create your listing is to show your businesses best side while sharing the honest information that buyers need in order to make a decision about buying. If you have any other assets that you'd like to show off in your listing, try uploading them to the Proof of Performance section. Some ideas are:
- Screenshots of positive customer reviews
- Successful ad campaigns you've created
- Shout outs in blogs or from social media influencers
- Photos of media or press where your products have appeared in
- A photo of your warehouse or place of operations
Is it safe to upload these images?
Always remove any personal or financial information that may appear in a screenshot before uploading.
When you sell your store, your buyer will want access to this information at some point during the sale process. Offering to show this information to buyers early on in the process will help you greatly reduce the amount of time it takes to finalize your sale on Exchange.
Not sure how to create a screenshot?
Exchange automatically generates a screenshot of your storefront for you. But, to add image's of your proof of performance, you need to take your own screenshots. To do this, you can take screenshots yourself (Shift-Command-4 on Mac, or Alt-Print Screen on Windows).