Exchange listings display to the total amount of sessions a shop gets each month. This data is pulled directly from Shopify and cannot be edited by the seller.
A session is defined as a unique page view. This means that the number of sessions you see on each listing could be visits to any page on the website, including the home page and product pages.
Understanding how much traffic a shop is generating is valuable in understanding how many of these visitors end up converting into customers.
The higher a shop's revenue is compared to total traffic is a fantastic indicator that the store has plenty of potential to make a profit.