Exchange automatically displays your store's total revenue for the past 12 months on your listing; however, it's up to you as the seller to let buyers know what your total profit is after expenses.
To start, you'll need to add up your monthly expenses. Your profit is your total revenue minus expenses. When calculating your expenses, some of the things you'll need to take into account are:
- The price of your monthly Shopify plan
- The total cost of recurring charges for apps used by your shop
- The total amount you spend on advertising each month
- Your total cost of goods on an average month
- The amount you pay to freelancers or employees
Add up the total cost of these expenses and subtract it from your total revenue to get your profit amount.
Keep in mind that your average monthly profit will be displayed on your listing to give buyers a rough idea as to how much it costs to run your store and how much they could make themselves.
Including this information in your listing will greatly improve your chances of finding a quality buyer.
Because this number is merely an average amount, you should also be prepared for buyers who will ask for more detailed information about your monthly expenses. It's always a good idea to prepare for this by generating a profit and loss statement.