Revenue is the total income generated by the shop before expenses. Exchange calculates the shop's revenue for the seller, but only the seller can clarify what their monthly expenses are. Learn more.
The most common expenses for a Shopify store are the monthly plan fees, which range from $29-$299 per month. Many stores also use third-party apps on their shops which may also charge a monthly fee.
The revenue gives you a good idea as to how much potential the store has in generating income overall, but be sure to ask the seller to explain what their costs are.